RYE Beds was founded in 2016 by Oliver and Alexander Brunsø. The brand has grown to a lifestyle brand whose defined trademark is the focus on aesthetics and simplicity. The products have been created attempting to cut away all redundant functions and thereby find the essence of a bed.
With a dedicated focus on design RYE aims to celebrate simplicity and raise this from being an insufficiency to the stated purpose. In 2019 RYE won the prestigious Iconic Awards presented by the German Design Council.